Roc Nation Sports International has announced a strategic collaboration with Serie A, the prestigious Italian football league, with the aim of expanding the Serie A league's influence in North America. This partnership builds upon their existing working relationship, which first commenced in 2019.
While the opening of Roc Nation Sports' new office in Milan initially sparked speculation regarding their connection to Romelu Lukaku who as of recent played for one of Serie A big giants Inter Milan, it has now been revealed that the agency has entered into a strategic partnership with Serie A.
The collaboration endeavors to enhance the visibility of the Serie A brand in the United States through a variety of initiatives. These include the creation of engaging digital content, dynamic marketing activations, and captivating events. The primary goal is to capture the interest of both existing fans and new audiences, thereby magnifying the league's impact across the region.
With Roc Nation Sports' strong presence in the American market, they are well-positioned to assist Serie A in reaching a significant target audience. Furthermore, Roc Nation Sports will continue to invest in initiatives that improve the league's reputation and positioning in tangible ways. As a notable example, their team recently crafted an eye-catching and engaging content piece for Serie A, which was displayed on the largest outdoor screen in Times Square, New York.
Michael Yormark, President of Roc Nation Sports International, expressed immense enthusiasm for the collaboration
"We are super excited to help Serie A expand its brand throughout America, while helping to develop meaningful commercial partnerships along with enhanced brand visibility that will lead to continued growth for one of the world’s premier football leagues. Serie A’s New York office is off to a terrific start and we look forward to helping them achieve all their business goals and objectives".
This partnership between Serie A and Roc Nation Sports aligns with the league's broader efforts to engage American audiences and further strengthen their connection with the region.
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